Ives Szclar

Ives Szclar currently serves as a DIRECTIVO at Wine Not?, where he leverages his multifaceted expertise to elevate the company's mission of transforming wine into the eighth art. With a rich background as a sommelier, chef, enólogo, and artist, Ives brings a unique creative vision to the development of immersive wine experiences and curated events that captivate both connoisseurs and newcomers alike. His role involves overseeing the design, organization, and logistics of exclusive tastings, wine journeys, and experiential events around the world, ensuring each detail aligns with the company's commitment to innovation and excellence.

At Wine Not?, Ives spearheads strategic planning and marketing initiatives that position the brand as a leader in experiential wine culture. His skills in logistics, travel planning—including adventure and cultural trips—are instrumental in crafting memorable journeys that deepen participants' appreciation for wine as an art form. Ives’s expertise in social media and digital marketing helps amplify the company’s message, engaging a global audience and fostering a vibrant community of wine enthusiasts. His leadership in team management ensures seamless execution of events, combining his creative talents with strategic vision to deliver extraordinary experiences.

Through his innovative approach, Ives Szclar continues to push the boundaries of traditional wine events, blending artistry, gastronomy, and storytelling. His passion for the world of wine and his ability to orchestrate complex logistics with strategic marketing make him a key driver in positioning Wine Not? as a pioneer in redefining how wine is experienced and appreciated worldwide.