Iulia Mares

Iulia Mares currently serves as the Performance Manager at PRO TV, where she plays a pivotal role in driving the digital success of one of Romania’s leading media outlets. Her expertise lies in leveraging data-driven insights to optimize online campaigns, ensuring maximum reach and engagement across diverse digital platforms. In her role, Iulia oversees key projects that involve the strategic implementation of performance marketing initiatives, utilizing tools such as Google Ads, META Ads, Bing Ads, and TikTok Ads to enhance brand visibility and audience interaction. Her deep understanding of consumer behavior analysis and industry trends allows her to craft targeted campaigns that resonate with specific segments, thereby strengthening PRO TV’s digital presence.

Iulia’s proficiency in performance reporting and key metrics enables her to monitor campaign effectiveness meticulously, making data-backed adjustments to improve conversion rates and overall ROI. She is adept at conducting comprehensive SWOT analyses and market assessments, which inform her strategies for brand positioning and digital content promotion. Her skills in keyword research, ad serving, and channel optimization ensure that each campaign is finely tuned to meet its objectives—whether increasing awareness or driving traffic and engagement for digital projects. With a keen eye for detail and a collaborative approach, Iulia effectively aligns her performance marketing efforts with broader brand strategies, contributing to PRO TV’s reputation as a leader in the competitive media landscape. Her expertise in e-commerce, interpersonal skills, and analyst relations further enhance her ability to deliver impactful results in a fast-paced digital environment.