Isabela Roque

Isabela Roque currently serves as a Senior Business Intelligence and Analytics Specialist at iFood, where she leverages her extensive expertise in data analysis, analytics reporting, and ETL processes to drive strategic decision-making across the platform. With a solid foundation in Mathematics and a specialization in Big Data and Analytics from FIA, Isabela brings a data-driven approach to optimizing restaurant experiences and enhancing operational efficiencies within the food delivery ecosystem. Her role involves developing and maintaining complex dashboards and reports using tools such as Microsoft Power BI and Looker, enabling cross-functional teams to gain actionable insights into customer behavior, market trends, and operational performance.

At iFood, Isabela is instrumental in leading key projects that focus on market research, fraud investigations, and customer experience improvements. Her proficiency in SQL, Azure Databricks, and Business Intelligence platforms allows her to design scalable data pipelines and perform advanced analytics, supporting the company's growth initiatives. Her problem-solving skills and expertise in market research help identify opportunities for process improvements and innovative solutions, ensuring that iFood remains competitive in a fast-paced industry.

Additionally, Isabela’s experience with fraud investigations and resolving complex analytical challenges underscores her ability to handle high-stakes projects with precision and strategic insight. Her comprehensive skill set, including expertise in 3P (third-party integrations), market analysis, and BI tools, positions her as a vital asset in transforming raw data into meaningful business strategies. Through her work, Isabela continues to contribute significantly to iFood’s mission of delivering exceptional restaurant experiences and maintaining its leadership in the food tech industry.