Isabel Bastius

Q: What is Isabel Bastius email address?

Email Isabel Bastius at i.bastius@gmx.de and isabel.bastius@phonak.com. This email is the most updated Isabel Bastius's email found in 2026.

Q: How to contact Isabel Bastius?

To contact Isabel Bastius send an email to i.bastius@gmx.de or isabel.bastius@phonak.com. (updated on March 24, 2025)

Senior CRM Manager at Sonova Gruppe | Berlin, Berlin, Germany

About Isabel Bastius

Isabel Bastius currently serves as the Senior CRM Manager at Sonova Gruppe, where she leads a dynamic and innovative CRM team based in Berlin. In this role, Isabel is responsible for shaping and executing the strategic customer relationship management initiatives that drive engagement, loyalty, and revenue growth across the organization. Her expertise lies in customizing the CRM journey for online leads, ensuring a seamless and personalized experience throughout the entire funnel—from initial contact to post-purchase engagement. She oversees the creation of targeted communications, continuously refining transactional and commercial messaging to optimize customer touchpoints and enhance overall user experience.

A key aspect of Isabel’s role involves managing paid email marketing campaigns, acting as the primary contact for strategic planning, execution, and performance analysis. Her hands-on approach emphasizes rigorous testing—constantly iterating and optimizing campaigns to improve open rates, click-through rates, and conversion metrics. With a strong foundation in agile methodologies and product ownership (SCRUM), she fosters a collaborative environment that encourages innovation and rapid iteration.

Her deep expertise in omnichannel marketing, loyalty programs, and e-commerce project management enables her to develop integrated marketing strategies that resonate with diverse customer segments. Isabel’s skills in user experience (UX), mobile marketing, and online lead generation are instrumental in delivering personalized, engaging experiences that foster long-term customer relationships. Her certifications as a Product Owner and User Experience Manager further underpin her ability to align technical solutions with business goals, ensuring that Sonova’s CRM initiatives are both customer-centric and data-driven. Overall, Isabel’s leadership and strategic vision continue to elevate Sonova’s customer engagement efforts in a competitive healthcare and audiology market.

Isabel Bastius Work