Iris Lohmann

Iris Lohmann, as Founder and Managing Director of MARKETING ON TOUR, plays a pivotal role in shaping the future of digital marketing and event management. Her current focus lies in identifying emerging trends and innovations within the rapidly evolving digital landscape, ensuring that her company remains at the forefront of industry developments. Under her leadership, MARKETING ON TOUR orchestrates a diverse array of high-impact conferences, seminars, webinars, and trade shows, all designed to foster knowledge sharing, networking, and strategic partnerships among marketing professionals. Iris’s expertise in digital strategy, brand marketing, and artificial intelligence (KI) enables her to curate compelling agendas that address the latest challenges and opportunities in marketing, such as data-driven decision-making, personalization, and automation.

Her hands-on approach involves meticulous planning, coordination, and control of all activities related to sales, marketing, PR, and social media, ensuring seamless execution and maximum engagement. Iris is also deeply involved in the acquisition and cultivation of key stakeholders, including renowned speakers, sponsors, and industry leaders, which adds significant value to her events. Through her innovative approach, she continuously enhances the conference experience by integrating cutting-edge topics like KI in marketing, digital transformation, and customer experience management. Her passion for sharing knowledge and connecting people fuels her commitment to fostering a vibrant community of marketing professionals, making her a trusted thought leader in the industry. With her strategic vision and operational expertise, Iris Lohmann drives her company’s success and contributes significantly to the ongoing evolution of digital marketing practices.