Iris Bruyere

Iris Bruyere currently excels as a Business Analyst specializing in Digital Customer Experience at Capgemini, where she leverages her extensive expertise to drive innovative solutions that enhance client engagement and operational efficiency. Her role involves collaborating closely with cross-functional teams to gather and analyze business requirements, translating them into actionable user stories and functional specifications. Iris’s proficiency in agile methodologies, including Scrum and Kanban, enables her to effectively manage product backlogs, facilitate sprint planning, and conduct ceremonies that foster continuous improvement. She plays a pivotal role in orchestrating digital transformation initiatives, utilizing her skills in API integration, user experience design, and content management systems like Adobe Experience Manager (AEM) to optimize digital touchpoints.

A key aspect of her work involves coordinating with UX/UI designers to create intuitive interfaces that improve customer journeys, while also ensuring that technical solutions align with strategic business goals. Iris’s background in managing CRM systems such as SAP CRM and her familiarity with API documentation tools like Swagger empower her to streamline integrations and enhance data-driven decision-making. Her experience with testing solutions—covering user stories, APIs, and databases—ensures high-quality deliverables that meet client expectations. Additionally, her ability to report KPIs and analyze digital performance metrics provides valuable insights that inform ongoing improvements.

With a solid foundation built through her Master’s studies at TELECOM BUSINESS SCHOOL and international experience in China, Iris Bruyere combines technical acumen with a customer-centric mindset. Her expertise in digital content management, agile project management, and stakeholder communication makes her a vital contributor to Capgemini’s digital transformation projects, consistently delivering innovative, user-focused solutions that drive business success.