Irene Maxwell

Irene Maxwell currently serves as the Communications Manager at Xerox Research Centre Europe, where she leverages her extensive expertise in strategic communications to elevate the organization’s visibility within the global innovation ecosystem. In her role, Irene is responsible for developing and executing comprehensive communication strategies that highlight Xerox’s cutting-edge research in artificial intelligence, machine learning, and digital transformation. Her work encompasses managing media relations, crafting compelling content for web and social media platforms, and orchestrating high-profile events and executive speaking engagements that position Xerox as a leader in technological advancement.

Drawing on her background in privacy and personal data—bolstered by her Master’s degree in digital advertising and marketing privacy—Irene ensures that all communications adhere to the highest standards of information privacy and data protection. Her ongoing certifications as a Certified Information Privacy Professional (CIPP/E) and Certified Information Privacy Manager (CIPM) further enhance her ability to navigate the complex landscape of data privacy regulations, which is increasingly vital in the AI research sector.

At Xerox Research Centre Europe, Irene’s expertise in content management, analyst relations, and digital marketing plays a pivotal role in fostering industry partnerships and engaging diverse stakeholder groups. Her skills in copywriting, content development, and social networking enable her to craft targeted messaging that resonates with both technical audiences and broader public audiences. Irene’s passion for innovation and her strategic approach to communications make her a key driver in positioning Xerox as a thought leader in AI research, ensuring that the organization’s groundbreaking work reaches the right audiences with clarity and impact.