Irena Lauer

Irena Lauer currently serves as the Head of New Processes Development at AirHelp, where she plays a pivotal role in driving innovation and operational excellence within the organization. With over 15 years of extensive experience in sales, project management, and operations, Irena brings a strategic mindset and a proven track record of successfully implementing IT projects, sales support programs, and process optimizations. Her expertise lies in analyzing complex business workflows, identifying areas for improvement, and designing scalable solutions that enhance efficiency and customer experience.

In her current role, Irena focuses on developing and deploying new processes that streamline claims handling, improve stakeholder engagement, and support AirHelp’s mission to make air passenger rights more accessible and straightforward. Her deep understanding of change management and business analysis enables her to lead cross-functional teams through transformation initiatives, ensuring seamless integration of innovative solutions. Irena’s strong interpersonal and organizational skills facilitate effective collaboration with internal teams and external partners, fostering a culture of continuous improvement.

Key projects under her leadership include the automation of claims processing workflows, the development of data-driven decision-making tools, and the implementation of scalable support systems that adapt to evolving regulatory landscapes. Her strategic approach and expertise in managing projects and teams position her as a vital driver of AirHelp’s growth and commitment to customer advocacy. Through her work, Irena exemplifies how innovative process development and strategic leadership can significantly enhance operational efficiency and customer satisfaction in the competitive air passenger rights industry.