Ioana Witty

As an Art Director at Geometry Global, Ioana Witty embodies the spirit of creative innovation, leveraging her extensive expertise to craft compelling visual narratives for British American Tobacco's diverse portfolio. With a keen eye for design and a passion for storytelling, Ioana is adept at transforming complex ideas into engaging campaigns that resonate with target audiences. Her role encompasses the development of campaign concepts for product launches, events, and promotional initiatives, where she meticulously designs all necessary materials to ensure a cohesive brand experience.

Ioana's focus on the entertainment channel has positioned her at the forefront of industry trends, allowing her to integrate cutting-edge technology and contemporary design practices into her work. She is particularly skilled in online advertising, utilizing her proficiency in Adobe Creative Suite to create visually striking graphics that capture attention and drive engagement. Her background in logo design and illustration further enhances her ability to deliver unique and memorable branding solutions that stand out in a competitive market.

In addition to her technical skills, Ioana's creative journey has instilled in her a deep understanding of communication and the power of visual storytelling. She believes that every project is an opportunity to explore new forms of expression, and she approaches each campaign with a fresh perspective, ensuring that every visual element contributes to a larger narrative. As she continues to push the boundaries of art direction, Ioana remains committed to delivering impactful campaigns that not only meet client objectives but also inspire and engage audiences on multiple levels.