Ingrid Merle

Ingrid Merle currently serves as the Deputy Director of Editorial Strategy at France Télévisions, where she plays a pivotal role in shaping the group's content landscape across multiple platforms. With over 20 years of extensive experience in the media and audiovisual sectors, Ingrid brings a strategic vision that seamlessly integrates traditional broadcasting with innovative digital offerings. Her expertise encompasses defining the editorial positioning and lines for France Télévisions’ diverse portfolio, which includes six national channels, 24 regional channels, nine overseas channels, and a comprehensive digital ecosystem comprising France.tv, franceinfo, Okoo, france.tv Slash, Ici, and a range of podcasts.

In her current role, Ingrid is instrumental in aligning content strategies with evolving audience behaviors and societal trends, leveraging data-driven insights from audience research, social media analytics, and societal studies to optimize engagement and reach. She oversees initiatives aimed at enhancing the performance of the group's offerings, ensuring they resonate with diverse demographics while maintaining journalistic integrity and societal relevance. Her work involves close collaboration with cross-functional teams to develop innovative digital marketing strategies, foster audience loyalty, and expand France Télévisions’ digital footprint in a highly competitive media environment.

Her deep understanding of media digitalization, combined with skills in communication marketing, market research, and digital strategy, enables her to navigate the complexities of the modern media landscape effectively. Ingrid’s strategic leadership ensures that France Télévisions remains a relevant, engaging, and socially responsible broadcaster, leveraging her expertise to adapt to the fast-changing media consumption habits of today’s audiences.