Ingrid Llorens

Ingrid Llorens currently excels as Chef d'activité Trafic Manager at Cdiscount Advertising, where she oversees a dynamic team of six professionals dedicated to optimizing retail media campaigns. Her strategic leadership ensures the seamless execution and performance of a diverse portfolio of advertising initiatives, including sponsored products, Google Shopping, display ads, and Meta campaigns. Ingrid’s expertise lies in leveraging these key levers of trade marketing to maximize ROI for both suppliers and vendors, aligning campaign strategies with overarching business objectives.

A core aspect of her role involves managing substantial budgets, ranging from €40 million to €60 million annually, requiring meticulous budget planning, resource allocation, and performance tracking. Ingrid’s proficiency in operations marketing and reporting enables her to create insightful analytics and performance reports that inform decision-making and continuous optimization. Her strong organizational skills and attention to detail facilitate the effective control of processes and resolution of campaign-related issues, ensuring client satisfaction and campaign effectiveness.

Additionally, Ingrid’s leadership emphasizes team development and collaboration, fostering a high-performance environment where her team can innovate and adapt to evolving digital marketing trends. Her ability to communicate complex data insights clearly and her skill in managing stakeholder relationships make her a pivotal figure in driving Cdiscount’s advertising success. With her comprehensive expertise in digital advertising, budget management, and operational excellence, Ingrid Llorens continues to contribute significantly to Cdiscount’s position as a leader in retail media and e-commerce advertising.