Iman Tafran

Iman Tafran currently serves as a Sales and Marketing Specialist at Standmesse, where she leverages her extensive expertise to drive business growth and enhance client engagement within the trade show and exhibition industry. With over a decade of experience in customer service management, call center operations, and B2B sales across multinational environments in Saudi Arabia and Germany, Iman brings a strategic and customer-centric approach to her role. Her key responsibilities include identifying and sourcing innovative exhibits and potential clients, preparing targeted outreach lists, and establishing strong relationships through personalized communication.

Iman’s proficiency in CRM tools such as Salesforce and Oracle ERP enables her to streamline client management processes, ensuring efficient follow-ups and accurate record-keeping. She collaborates closely with the design, construction, and management teams to coordinate exhibit logistics, ensuring client requirements are seamlessly translated into successful trade show presentations. Her expertise in preparing offer sheets, contracts, and invoices, in partnership with the finance department, ensures smooth transaction workflows and enhances customer satisfaction.

Her skill set extends to utilizing industry-specific platforms like Kayako and Bugzilla for customer support and issue tracking, which improves overall service quality. Iman’s deep understanding of sales strategies, combined with her ability to manage complex B2B relationships, positions her as a vital asset in expanding Standmesse’s client portfolio and strengthening its market presence. Her multilingual capabilities in English and her cultural adaptability further enable her to connect with diverse clients and stakeholders, fostering long-term partnerships in the international trade fair industry.