Ilaya Los

Ilaya Los currently serves as the Chief Operating Officer at KW Dakdekking, where she plays a pivotal role in steering the company's strategic growth and operational excellence. Drawing on her extensive background in digital marketing and media, Ilaya oversees the development and execution of innovative marketing strategies that enhance client engagement and brand visibility within the competitive roofing industry. Her expertise in Search Engine Optimization (SEO), digital marketing communications, and marketing management enables her to optimize online campaigns, ensuring maximum reach and conversion rates for KW Dakdekking’s services.

In her current role, Ilaya has spearheaded several key projects, including the overhaul of the company's digital presence through targeted Google advertising campaigns and the continuous refinement of the Google Business Profile to improve local search visibility. She leverages her analytical skills to track campaign performance and implement data-driven improvements, ensuring that marketing efforts translate into tangible business growth. Her proficiency in automating operational workflows—such as setting up company emails with automated replies—has significantly increased efficiency across departments.

Moreover, Ilaya’s entrepreneurial mindset and experience in company setup and management have been instrumental in scaling KW Dakdekking’s operations. She manages the company’s financial tracking using Exact, ensuring accurate bookkeeping and compliance. Her ability to integrate digital marketing innovations with operational management exemplifies her comprehensive approach to driving business success. With her strong client relations and problem-solving skills, Ilaya continues to position KW Dakdekking as a trusted leader in the roofing industry, fostering sustainable growth and long-term client satisfaction.