Ian Diffendaffer

At Empower, we’ve always been guided by strong values with a focus on helping people achieve the financial freedom they deserve. It’s been an incredible journey so far, but our story is just getting started. From the very beginning, we’ve prided ourselves on putting our customers first in everything we do — which will never change. The genesis of Empower dates back to 1891, when our parent company was founded as an insurance firm on the Canadian prairie. After more than a century of expansion and a profound evolution of service offerings, the modern iteration of Empower was launched in 2014. Our past is a big part of who we are as a business, but we continue to invest heavily in our current principles and future endeavors. Today, as the second-largest recordkeeper¹ in the U.S. and a comprehensive wealth management leader, we proudly serve more than 19 million individuals and over 88,000 different organizations.² With a constant commitment to growth, innovation and technology, we are fully dedicated to transforming the lives of all Americans. Our personalized tools and solutions are aimed at helping everyone improve their financial confidence so they can pursue their passions and reach their unique goals. That’s our promise. ------------------------ Disclosures: https://www.empower.com/social-media/ ¹Pension & Investments DC Recordkeeper Survey (2024). Ranking measured by total number of participants as of December 2023. ²As of March 31, 2025.