Hyerim Ryu

Hyerim Ryu currently serves as the Marketing Manager at CJ ENM ENTERTAINMENT DIVISION, where she plays a pivotal role in shaping the strategic direction of the company's diverse portfolio of entertainment content. Leveraging over a decade of expertise in brand strategy and 360 marketing campaign development, Hyerim has been instrumental in orchestrating innovative marketing initiatives that elevate CJ ENM’s global presence. Her current focus involves developing integrated marketing campaigns for flagship projects, including high-profile K-pop artist collaborations, variety shows, and blockbuster entertainment properties. Hyerim’s deep understanding of social media dynamics, digital storytelling, and audience engagement enables her to craft compelling narratives that resonate across diverse consumer segments.

In her role, she oversees the planning and execution of multi-channel marketing strategies, ensuring alignment with brand identity and business objectives. Her expertise in social media management, content creation, and marketing communications has driven record-breaking media coverage and fan engagement. Hyerim’s leadership in artist branding and development has contributed to the successful launch of several artists reaching historic milestones in K-pop history, highlighting her ability to blend creative vision with data-driven insights. Additionally, her experience managing marketing budgets and coordinating cross-functional teams ensures efficient resource allocation and campaign execution. As Schedule Director since 2024, she continues to refine CJ ENM’s marketing approach, fostering innovative collaborations and expanding the company’s footprint in the global entertainment industry. Hyerim’s strategic mindset and hands-on leadership make her a key driver of CJ ENM’s ongoing success in the competitive landscape of media and entertainment.