Houdot Mathilde

Houdot Mathilde, currently serving as Senior Manager and Brand Lead for Marvel and Star Wars at The Walt Disney Company France, brings a wealth of expertise in strategic brand management within the entertainment industry. In her role, she provides critical oversight of Disney’s most iconic and profitable content franchises, ensuring alignment across cinema releases and Disney+ streaming initiatives. Mathilde’s strategic vision enables her to translate corporate objectives into compelling consumer engagement campaigns, leveraging her deep understanding of marketing strategies, digital innovation, and social media outreach.

Her key projects often involve orchestrating integrated marketing campaigns that maximize brand visibility and audience reach for blockbuster releases and streaming premieres. By acting as a trusted advisor to internal stakeholders across content, distribution, and digital teams, she coordinates efforts to optimize the franchise lineup, identify new growth opportunities, and enhance brand notoriety. Mathilde’s expertise in qualitative research and consumer insights allows her to tailor messaging that resonates with diverse audiences, fostering long-term brand loyalty.

With over 15 years of experience and a proven track record of successful releases—culminating in 82 million admissions across 35 films—she has demonstrated a mastery of cinematic marketing, international brand positioning, and digital storytelling. Her skill set encompasses creative strategy, campaign development, and the effective use of social media platforms to amplify brand presence. Mathilde’s leadership ensures that Disney’s Marvel and Star Wars brands remain at the forefront of entertainment innovation, captivating audiences both in cinemas and through streaming services worldwide.