Hiroko Chino

Hiroko Chino, currently serving as the Director of Oficina Neo Japonism, leverages her extensive expertise in cultural education, tourism development, and regional revitalization to spearhead innovative projects that bridge tradition and modernity. In her leadership role, Hiroko oversees the strategic planning and execution of initiatives aimed at promoting Japan’s rich cultural heritage through sustainable tourism and experiential learning. Her key projects include collaborations with local governments, traditional industries, and educational institutions to create immersive cultural experiences that highlight historical assets and craftsmanship. For instance, she has been instrumental in revitalizing historic buildings by integrating them into contemporary cultural events and educational programs, thereby fostering community engagement and economic growth.

At Oficina Neo Japonism, Hiroko’s focus extends to product planning and business development, where she works closely with partners such as T-shirt printing companies, kimono artisans, and railway operators. Her expertise in business strategy and market development has enabled her to successfully coordinate projects like booking traditional Japanese dance performances for events such as “Fashion Cantata in Kyoto” and securing Japanese singers for station events at Osaka Station. She also leads regional projects like “Hana no Miyako no Nishi Higashi” in Fukuoka, which promotes local culture through innovative programming.

Hiroko’s skills in business development, strategic planning, and cross-cultural communication are complemented by her experience as a translator, facilitating international collaborations and expanding the reach of Japanese cultural content. Her holistic approach—combining traditional arts, creative utilization of historical resources, and innovative tourism strategies—aims to unlock the potential of regional communities, ensuring sustainable cultural and economic vitality for future generations.