Hellen Ojwang

Hellen Ojwang currently serves as the Head of Retail & SME, Global Markets at NCBA Group, where she plays a pivotal role in shaping the bank’s strategic approach to retail banking and small-to-medium enterprise (SME) client engagement within the global markets division. In this capacity, Hellen leverages her extensive expertise in financial markets, client relationship management, and sales strategy to drive sustainable growth and deepen market penetration across key segments. Her leadership involves overseeing a dedicated team of six direct reports and empowering a network of 95 FX champions across the branch network, ensuring alignment with the bank’s broader organizational objectives.

Hellen’s key projects often focus on developing innovative retail and SME product offerings, optimizing cross-selling opportunities, and implementing data-driven sales initiatives that enhance customer experience and loyalty. Her strategic approach emphasizes active account management, tailored client solutions, and robust negotiation skills to foster long-term relationships with high-value clients. With a strong foundation in data analysis and CRM tools, she continuously refines sales strategies to adapt to evolving market dynamics and regulatory environments.

Her expertise extends to mentoring and coaching her team, cultivating a high-performance culture that emphasizes interpersonal skills, effective communication, and collaborative problem-solving. Hellen’s ability to interpret complex market trends and translate them into actionable strategies has been instrumental in achieving revenue growth and strengthening NCBA Group’s position in the competitive financial landscape. Her comprehensive skill set and industry insights make her a key driver of the bank’s retail and SME success within the global markets framework.