Heidi Regalalien
Analytic Consultant at Wells Fargo | Alameda, California, United States
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Heidi Regala-Lien is a seasoned Analytic Consultant at Wells Fargo, where she leverages over 20 years of experience in digital marketing campaign execution and analysis to drive strategic initiatives across the Bank’s Consumer, Small Business, Wealth, and Investments sectors. In her current role, Heidi plays a pivotal part in building and executing outbound digital marketing campaigns that are meticulously designed to enhance customer acquisition, retention, relationship deepening, and activation. Her expertise in data analysis and business intelligence allows her to gather critical project requirements from both internal and external business partners, ensuring that campaigns are not only effective but also aligned with the Bank's overarching goals.
Heidi's detail-oriented approach and commitment to accuracy are evident in her ability to create comprehensive reports that analyze campaign performance and provide actionable insights. Utilizing tools such as Teradata SQL and SQL Query Assistant, she extracts and interprets data to inform decision-making processes and optimize marketing strategies. Her proficiency in Excel and PowerPoint further enhances her capability to present complex data in a clear and compelling manner, facilitating better communication with stakeholders.
In addition to her technical skills, Heidi excels in program management and process improvement, consistently identifying opportunities to streamline operations and enhance efficiency. Her background in finance and forecasting complements her marketing acumen, enabling her to contribute to the development of data-driven strategies that not only meet but exceed business objectives. As a dynamic professional, Heidi Regala-Lien continues to make significant contributions to Wells Fargo, driving innovation and excellence in digital marketing analytics.
Analytic Consultant at Wells Fargo in January 2014 to Present
Senior Analytic Consultant at Wells Fargo in May 2014 to Present
HR Analyst at Insurance in January 2012 to January 2014
VP, ECommerce Marketing at Bank of America in January 1997 to January 2012
Manager, Credit Card Analytics at Citibank in January 1991 to January 1997
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Pace University - Lubin School of Business, Master of Business Administration (M.B.A.), November 1988 to November 1992
Ateneo de Manila University, B.S.
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Workday, Excel, Word, PowerPoint, Teradata SQL, SQL Query Assistant, Epiphany Re
Management
Program Management
Finance
Forecasting
Marketing
Business Analysis
Process Improvement
Business Intelligence
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Discover more about Wells FargoWhat is Heidi Regala-lien email address?
Email Heidi Regala-lien at [email protected] and [email protected]. This email is the most updated Heidi Regala-lien's email found in 2026.
How to contact Heidi Regala-lien?
To contact Heidi Regala-lien send an email to [email protected] or [email protected]. (updated on August 25, 2024)
What company does Heidi Regalalien work for?
Heidi Regalalien works for Wells Fargo
What is Heidi Regalalien's role at Wells Fargo?
Heidi Regalalien is Analytic Consultant
What is Heidi Regalalien's Phone Number?
Heidi Regalalien's phone (213) ***-*187
What industry does Heidi Regalalien work in?
Heidi Regalalien works in the Banking industry.
Heidi Regalalien Email Addresses
Heidi Regalalien Phone Numbers
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