Heidi Merscher
Senior UX Designer at Amsted Digital Solutions | Ambler, Pennsylvania, United States
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Heidi Merscher is a Senior UX Designer at Amsted Digital Solutions, where she leverages her unique blend of artistic creativity and engineering acumen to enhance the user experience of a proprietary B2B software platform. This platform is pivotal for rail freight logistics, providing shippers and asset owners with critical data derived from advanced onboard telematics and IoT devices. Heidi’s role involves not only crafting intuitive user interfaces but also ensuring that the information architecture is robust and user-friendly, enabling clients to navigate complex data seamlessly.
Her foundational background in graphic design has instilled a keen eye for aesthetics, which she harmonizes with her analytical skills to produce visually appealing and highly functional digital products. Heidi’s open-minded curiosity drives her to engage clients in a collaborative process that clarifies their goals and vision, ensuring that the final product aligns with their strategic objectives.
Currently, she is spearheading key projects that focus on enhancing user engagement through UX research and competitive analysis, allowing her to identify pain points and opportunities for improvement. By employing her skills in project management and visual design, Heidi not only meets but often exceeds user expectations, delivering solutions that are both innovative and effective. Her commitment to user-centered design principles ensures that Amsted Digital Solutions remains at the forefront of the logistics technology sector, providing clients with the tools they need to optimize their operations in an increasingly data-driven world.
Senior UX Designer at Amsted Digital Solutions in October 2021 to Present
Senior UX Designer at Fortitude Systems in March 2020 to October 2021
Sr. User Experience Designer/Architect at Magma Digital in May 2016 to March 2020
Chief Creative Officer (CCO) at NetReach in June 2005 to October 2015
Co-Founder/President at MC2 in January 1998 to January 2005
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Maryland Institute College of Art, BFA, October 1977 to October 1981
Full Stack Bootcamp
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Design System
Figma (Software)
UX Design Requirement Specification/Documentation
Wireframes, User Flows, Interactive Prototypes
User Research & Interviews
Web Design
Information Architecture
User-centered Design
User Interface
Project Management
Requirements Gathering
User Experience (UX)
Wireframing
Interaction Design
Usability Testing
Usability
Graphic Design
Storyboarding
User Experience Design (UED)
Experience Design
User Interface Design
Wireframes
Content Strategy
Data Visualization
Art Direction
Advertising
Illustration
Email Marketing
Adobe Creative Suite
HTML
CMS
Flash
Design Thinking
Customer Service
Client Relations
Client Liaison
Client Development
Client Services
Web Application Design
Interactive Creative Direction
Creative Briefs
UX Research
Visual Design
Site Maps
Lean UX
User Journeys
Design Leadership
HTML Scripting
User Generated Content
Visual Identity Design
UI (User Interface Design)
IA (Information Architecture)
Competitive Research & Analysis
Low to High Fidelity Prototypes
Cascading Style Sheets (CSS)
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Discover more about Amsted Digital SolutionsWhat is Heidi Merscher email address?
Email Heidi Merscher at [email protected] and [email protected]. This email is the most updated Heidi Merscher's email found in 2026.
What is Heidi Merscher phone number?
Heidi Merscher phone number is 2156469055 and 2152371290.
How to contact Heidi Merscher?
To contact Heidi Merscher send an email to [email protected] or [email protected]. If you want to call Heidi Merscher try calling on 2156469055 and 2152371290. (updated on September 01, 2024)
What company does Heidi Merscher work for?
Heidi Merscher works for Amsted Digital Solutions
What is Heidi Merscher's role at Amsted Digital Solutions?
Heidi Merscher is Senior UX Designer
What industry does Heidi Merscher work in?
Heidi Merscher works in the Marketing & Advertising industry.
Heidi Merscher Email Addresses
Heidi Merscher Phone Numbers
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