Heather Franceschini
Research & Insights Consultant at Matter Consumer Research | Port Republic, Virginia, United States
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Heather Franceschini is a seasoned Research & Insights Consultant at Matter Consumer Research, where her extensive twelve-year background in customer research and insights has positioned her as a pivotal asset in driving strategic business decisions. In her current role, Heather excels in delivering full-service customer and market research across a diverse range of industries, including financial services, healthcare, travel and transportation, hospitality, higher education, and B2B services. Her industry-agnostic expertise allows her to seamlessly adapt her approach to meet the unique needs of both B2B and B2C enterprises.
Heather's reputation for asking the right questions is complemented by her ability to identify creative solutions to complex problems. She operates effectively in both extension-of-team and project-based roles, ensuring that her clients receive tailored insights that propel their businesses forward. Her key projects often involve leveraging advanced data analytics and customer analysis techniques to distill research findings into actionable insights, enabling clients to make informed decisions that enhance their market positioning.
With a strong skill set that includes program management, digital marketing, product development, and team leadership, Heather is adept at navigating the intricacies of research methodologies and data analysis. Her leadership capabilities not only foster collaboration within her teams but also inspire innovative thinking that drives impactful results. As she continues to push the boundaries of customer insights, Heather remains committed to delivering meaningful research outcomes that resonate with her clients and contribute to their long-term success.
Research & Insights Consultant at Matter Consumer Research in January 2019 to Present
PMO Manager, Net Promoter Score at Delta Air Lines in January 2017 to April 2017
Manager, Customer Insights & Analytics at Delta Air Lines in October 2015 to December 2016
Market Research Manager at RaceTrac Petroleum in January 2015 to September 2015
Associate Manager of Market Research at RaceTrac Petroleum in June 2013 to December 2014
Market Research Analyst at RaceTrac Petroleum in November 2011 to May 2013
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Georgia Tech Scheller College of Business, Bachelor of Science, July 2026
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Marketing
Market Research
Brand Development
Marketing Communications
Marketing Research
Research
Competitive Analysis
Market Analysis
Customer Satisfaction
Program Management
Strategy
Digital Marketing
Cross-functional Team Leadership
Product Development
Customer Insight
Leadership
Analysis
Management
Data Analysis
Communication
Team Leadership
Customer Experience
Customer Analysis
Customer Segmentation Strategy
Process Improvement
Data Analytics
Presentation Skills
Public Speaking
Microsoft Office
Project Management
Strategic Planning
Problem Solving
Customer Satisfaction Research
Customer Research
Customer Insights
Primary Research
Analytics
Microsoft Excel
Consulting
Analytical Skills
Consumer Insight
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What is Heather Franceschini email address?
Email Heather Franceschini at [email protected], [email protected] and [email protected]. This email is the most updated Heather Franceschini's email found in 2026.
What is Heather Franceschini phone number?
Heather Franceschini phone number is 4109917232.
How to contact Heather Franceschini?
To contact Heather Franceschini send an email to [email protected], [email protected] or [email protected]. If you want to call Heather Franceschini try calling on 4109917232. (updated on August 26, 2024)
What company does Heather Franceschini work for?
Heather Franceschini works for Matter Consumer Research
What is Heather Franceschini's role at Matter Consumer Research?
Heather Franceschini is Research & Insights Consultant
What industry does Heather Franceschini work in?
Heather Franceschini works in the Market Research industry.
Heather Franceschini Email Addresses
Heather Franceschini Phone Numbers
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