Haraguchi A

Haraguchi A is a highly skilled Media Planner and Data Analyst at ADK, where he plays a pivotal role in optimizing media investments across both traditional and digital channels. Leveraging his extensive expertise in data analytics and digital marketing, Haraguchi actively evaluates the impact of various media touchpoints—including TV commercials, digital advertising, and IP tie-ups—on key performance indicators (KPIs) such as brand awareness, engagement, and conversion rates. His proficiency in statistical analysis and machine learning techniques enables him to derive actionable insights from complex datasets, ensuring that media strategies are both data-driven and highly effective.

In his current role, Haraguchi leads the development of innovative data solutions that quantify the media experience, collaborating closely with machine learning engineers to draft, conduct proof-of-concept (PoC) projects, and deploy scalable analytics tools. His work often involves analyzing data from multiple sources, including zero-party data, to provide a comprehensive view of campaign performance. This enables ADK to fine-tune media planning and media mix modeling, ultimately maximizing ROI for clients.

Haraguchi’s expertise extends to proposing and executing paid digital media campaigns across various platforms such as Display, Connected TV (CTV), and listing ads. His technical skills in SQL, Python, R, and data visualization tools, combined with his fluency in statistical modeling and machine learning, make him a valuable asset in the evolving landscape of digital marketing analytics. With a TOEIC score of 945, he also demonstrates strong communication skills, essential for collaborating with cross-functional teams and presenting insights to stakeholders. Overall, Haraguchi A’s role at ADK exemplifies the integration of data science and media planning to drive innovative, measurable marketing solutions.