Hans Brak

Hans Brak currently serves as the Director at Productum, where he leverages his extensive expertise in general product development, technical documentation, and specialized knowledge in suspended ceilings and partition walls. In his leadership role, Hans oversees a diverse portfolio of projects that focus on innovative solutions for interior architecture, emphasizing acoustic optimization, lighting integration, and climate control systems. His strategic approach combines technical proficiency with a keen understanding of market trends, ensuring that Productum remains at the forefront of the industry.

A key aspect of Hans’s role involves project engineering and design support, where he collaborates closely with clients and engineering teams to develop tailored solutions that meet stringent quality and safety standards. His experience in international product assembly testing ensures that all products adhere to global compliance requirements, facilitating seamless deployment across markets. Additionally, Hans’s expertise in B2B sales and product management enhances his ability to identify new business opportunities and foster long-term client relationships.

Beyond his corporate responsibilities, Hans is an accomplished coach, holding an Avatar Master licence, which he applies to develop leadership and team performance within his organization. His freelance activities include product development, particularly in the suspended ceiling and partition wall segments, utilizing advanced software tools like Logitram and EliteCAD to optimize installation layouts. As an executive freelance sales manager in South Holland and Belgium, he drives growth by promoting IFC-based 3D CAD software solutions, combining technical knowledge with sales acumen. Overall, Hans Brak’s multifaceted expertise in operations management, R&D, and product innovation positions him as a dynamic leader committed to delivering high-quality, innovative interior solutions.