Hamsley Chen

Hamsley Chen is a dynamic and results-driven User Acquisition Executive at Vishanti AI, a pioneering leader in artificial intelligence and machine learning solutions. In this role, Hamsley leverages her expertise in digital marketing strategies to drive scalable user growth across Vishanti AI’s innovative platforms. Her core responsibilities include designing and executing highly targeted user acquisition campaigns across major advertising networks such as Facebook, Google Adwords, and various video networks. By meticulously optimizing campaigns based on ROI and CPA metrics, she ensures that Vishanti AI maximizes its marketing efficiency and user engagement.

A key aspect of Hamsley's role involves deploying rigorous A/B testing on both apps and web interfaces. She systematically analyzes performance data to uncover actionable insights, which she then shares with the management team to inform strategic decisions. Her proficiency in data analysis allows her to identify trends, refine targeting parameters, and enhance campaign performance continuously. Additionally, Hamsley actively monitors the development of Vishanti AI’s automation platform, working closely with technical teams to streamline user acquisition workflows and improve campaign scalability.

Her background in marketing from RMIT University provides her with a solid foundation in digital marketing frameworks, which she applies adeptly in her current role. With a keen eye for data-driven decision-making and a deep understanding of advertising platforms, Hamsley is instrumental in expanding Vishanti AI’s user base while maintaining cost-effective acquisition strategies. Her expertise in digital advertising, combined with her analytical skills, positions her as a vital contributor to Vishanti AI’s growth and innovation in the AI industry.