Halyna Larionova
Central Marketing Director of Logitech brand at ASBIS | Ukraine
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Halyna Larionova currently serves as the Central Marketing Director for the Logitech brand at ASBIS, where she leverages her extensive 16+ years of expertise in IT and digital transformation to drive innovative marketing strategies and brand growth. In this role, Halyna is responsible for developing and executing comprehensive marketing communications strategies that align with Logitech’s global brand vision while tailoring messaging to resonate across diverse markets, including the EU, US, Australia, and CIS regions. Her leadership involves managing cross-functional teams, collaborating with Business Development Managers, creative agencies, and internal stakeholders to ensure cohesive and impactful campaigns.
Halyna’s key projects at ASBIS focus on building integrated brand and product communication campaigns, emphasizing localization and content customization to meet regional consumer preferences. Her expertise in digital marketing enables her to craft targeted social media initiatives, digital advertising, and content marketing strategies that enhance brand visibility and engagement. She also oversees the development of marketing collateral, ensuring consistent messaging across multiple channels and platforms.
With a strong background in business model innovation, change management, and business-process adoption, Halyna excels at aligning marketing initiatives with broader corporate objectives. Her experience managing P&L, including CapEx and OpEx, allows her to optimize marketing investments for maximum ROI. Additionally, her skills in strategic partnerships, sales funnels, and product management enable her to foster meaningful collaborations and drive revenue growth. Halyna’s holistic approach combines her deep understanding of digital marketing, consumer psychology, and strategic planning, making her a vital asset in steering Logitech’s brand presence and market expansion at ASBIS.
Central Marketing Director of Logitech brand at ASBIS in December 2021 to Present
Digital and marketing strategy consultant \ Partner at GN digital consulting in March 2017 to February 2022
Chief Marketing Officer at SubBreather in May 2019 to February 2020
Microsoft Business Development Director for East Europe and Central Asia at Softline Group in September 2016 to March 2017
Business Management and Sales Operations Lead for Enterprise and Public Sector at Microsoft Ukraine in November 2011 to September 2016
Telesales Lead at Microsoft Ukraine in July 2008 to November 2011
Project Manager at Intellecom LLC in August 2007 to July 2008
Key Account Expert at Vodafone in July 2006 to August 2007
Key Account Repr at Vodafone in November 2004 to July 2006
Commercial Call Centre at Golden Telecom in December 2003 to December 2003
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Київський національний університет імені Тараса Шевченка (KNU), Master's degree, October 2026
MIM-Kyiv Business School, PMD MBA, October 2026
Kyiv National Economics University, Master's degree, October 2026
KROK University, Bachelor's degree, October 2026
Gorlovka Machine-building College, Bachelor's degree, October 1996 to October 1999
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Psychology
Organizational Behavior
Social Psychology
Psychological Assessment
Counseling Psychology
Coaching
Goal Setting
Leadership Development
Strategic Partnerships
Analytical Skills
Brand Awareness
Marketing Campaign Management
Media Management
Sales Funnels
Business Strategy
Strategy
Team Leadership
Pre-sales
Product Management
Project Management
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Discover more about ASBISWhat is Halyna Larionova email address?
Email Halyna Larionova at [email protected], [email protected] and [email protected]. This email is the most updated Halyna Larionova's email found in 2026.
What is Halyna Larionova phone number?
Halyna Larionova phone number is +380674063618.
How to contact Halyna Larionova?
To contact Halyna Larionova send an email to [email protected], [email protected] or [email protected]. If you want to call Halyna Larionova try calling on +380674063618. (updated on January 16, 2025)
What company does Halyna Larionova work for?
Halyna Larionova works for ASBIS
What is Halyna Larionova's role at ASBIS?
Halyna Larionova is Central Marketing Director of Logitech brand
What industry does Halyna Larionova work in?
Halyna Larionova works in the Information Technology & Services industry.
Halyna Larionova Email Addresses
Halyna Larionova Phone Numbers
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