Gurleen A

Gurleen A. currently serves as the Digital/Audio Investment and Retail Manager at OMD, where she plays a pivotal role in shaping integrated media strategies that seamlessly blend creativity with data-driven insights. Her expertise lies in developing and executing holistic paid media campaigns across a diverse portfolio of nine brands, spanning industries such as CPG, B2B, and pharma. Gurleen’s approach emphasizes aligning media plans with the full-funnel consumer journey, ensuring that each touchpoint—from awareness to conversion—is optimized for maximum impact. She specializes in leveraging a mix of digital channels including Display, Search, Custom Content, and Audio (both terrestrial and streaming), to craft compelling narratives that resonate with target audiences.

At OMD, Gurleen leads the charge in deploying advanced analytics tools like DCM, MOAT, and Innovid to monitor campaign performance, glean actionable insights, and refine strategies in real-time. Her proficiency in market analysis and media buying enables her to identify high-value inventory and optimize media spend effectively. Gurleen’s background in digital investment is complemented by her skills in programmatic media, data analysis, and cross-channel integration, which collectively drive measurable results for her clients. Her passion for the intersection of creativity and data fuels her innovative approach to media planning, ensuring brands not only elevate their presence but also generate demand across multiple touchpoints. With her strategic mindset and hands-on expertise, Gurleen continues to deliver impactful campaigns that push the boundaries of digital and audio advertising.