Guohui Yang
Business Analyst II at Lands' End | Madison, Wisconsin, United States
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Guohui Yang currently serves as a Business Analyst II at Lands' End, where he leverages his extensive expertise in statistics and mathematics to drive data-driven decision-making across various business functions. With a Master’s degree in Statistics and Mathematics, Guohui specializes in advanced statistical techniques, including linear models, logistic regression, and Monte Carlo simulations. His role involves utilizing SAS Enterprise Guide and SAS Miner to develop predictive models that enhance customer scoring and segmentation, ultimately contributing to more targeted marketing strategies.
One of Guohui's key projects includes the creation of logistic predictive models and decision tree models that provide actionable insights into customer behavior. By employing his skills in statistical modeling, he is able to identify trends and patterns that inform marketing initiatives and improve customer engagement. Additionally, Guohui is adept at automating statistical analysis reports for the marketing department, streamlining processes through the development of SAS codes that enhance efficiency and accuracy.
His proficiency in SQL allows him to generate complex datasets necessary for statistical modeling and reporting, ensuring that the marketing team has access to relevant data for informed decision-making. Guohui's analytical acumen, combined with his certifications as an Advanced SAS Programmer, positions him as a vital asset to Lands' End, where he continually seeks to optimize business performance through rigorous data analysis and innovative modeling techniques. His commitment to leveraging quantitative financial economics principles further enriches his contributions, making him a key player in the company’s strategic initiatives.
Business Analyst II at Lands' End in May 2014 to Present
Corporate Analyst at CBE Company in June 2012 to May 2014
Research Associate at NCS Pearson in February 2010 to August 2010
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Oklahoma State University, Master's degree, July 2026
Texas A&M University-Kingsville, Master's degree, July 2026
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SAS Certified Advanced Programmer
SAS Certified Business Analyst
Microsoft Office
Analysis
Statistics
Statistical Modeling
Testing
Research
Data Analysis
Matlab
Access
Microsoft Excel
VBA
SQL
Business Analysis
R
Visio
Business Intelligence
Data Mining
SAS
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Discover more about Lands' EndWhat is Guohui Yang email address?
Email Guohui Yang at [email protected] and [email protected]. This email is the most updated Guohui Yang's email found in 2026.
How to contact Guohui Yang?
To contact Guohui Yang send an email to [email protected] or [email protected]. (updated on September 04, 2024)
What company does Guohui Yang work for?
Guohui Yang works for Lands' End
What is Guohui Yang's role at Lands' End?
Guohui Yang is Business Analyst II
What is Guohui Yang's Phone Number?
Guohui Yang's phone (414) ***-*424
What industry does Guohui Yang work in?
Guohui Yang works in the Financial Services industry.
Guohui Yang Email Addresses
Guohui Yang Phone Numbers
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