Gregory Feildel

Gregory Feildel currently serves as Chef de produits / Category Manager at WESCO Group, where he plays a pivotal role in shaping the strategic direction of the Segments Jeux / Jouets and Alimentation. His expertise lies in developing comprehensive marketing strategies and optimizing the marketing-mix for an extensive portfolio of approximately 3,000 references, ensuring alignment with market trends and consumer preferences. Gregory’s deep understanding of market analysis and consumer insights enables him to identify emerging opportunities within the competitive landscape, driving innovation and growth within his categories.

In his role, Gregory oversees the end-to-end management of product performance, closely monitoring sales metrics and profitability to inform strategic adjustments. His proficiency in sourcing products and negotiating with suppliers ensures that WESCO maintains a competitive edge through favorable terms and high-quality offerings. Gregory also spearheads the development of commercial partnerships, leveraging his strong negotiation skills to expand the company’s distribution channels and enhance brand visibility.

A key aspect of his work involves conducting detailed market research, including trend analysis and competitive intelligence, to anticipate shifts in consumer behavior and adapt marketing strategies accordingly. His expertise in digital marketing, social media, and online communication allows him to craft engaging campaigns that resonate with target audiences. Gregory’s multidisciplinary skill set—spanning project management, market analysis, and strategic planning—positions him as a vital contributor to WESCO Group’s growth and innovation in the dynamic segments of toys, games, and food products.