Gregor Eicher

Gregor Eicher currently serves as the Head of Marketing at Bank Cler, where he leverages his extensive expertise in branding, strategic marketing, and digital innovation to position the bank as a forward-thinking leader in the Swiss financial sector. In this role, Gregor oversees a dynamic team of marketing specialists, driving initiatives that challenge established competitors through innovative branding strategies and cutting-edge digital campaigns. His leadership was instrumental in executing one of the most significant rebranding efforts in Swiss banking history, transforming Bank Coop into Bank Cler within a demanding nine-month timeframe. This comprehensive rebranding encompassed all customer touchpoints—offline and online—including corporate communications, digital banking platforms, and marketing collateral—ensuring a seamless transition that reinforced the bank’s new brand identity.

Gregor’s expertise in strategic communications, media planning, and digital strategy has been pivotal in developing targeted marketing campaigns aimed at retail, HNW, and UHNW segments both locally and globally. His focus on measurement and tracking ensures that marketing initiatives deliver measurable results, optimize ROI, and enhance customer engagement. By integrating innovative advertising and sponsorship strategies, he has successfully elevated Bank Cler’s brand visibility and reputation in a competitive landscape. Gregor’s deep understanding of corporate communications and public relations further supports the bank’s positioning as a trusted, modern financial partner. His leadership continues to shape Bank Cler’s marketing trajectory, emphasizing digital transformation, customer-centric messaging, and strategic brand management to sustain long-term growth and differentiation in the Swiss banking industry.