Grace Wick

Grace Wick currently serves as the Head of Talent at UGC Factory, where she plays a pivotal role in shaping the company's creator ecosystem and driving innovative social media strategies. In this leadership position, Grace oversees the end-to-end creator acquisition and management process, ensuring that UGC Factory maintains a diverse and high-caliber talent pipeline that aligns seamlessly with client brand objectives. Her expertise in talent management and influencer marketing enables her to identify and onboard creators whose authentic voices and engaging content can elevate brand campaigns across platforms like TikTok, Instagram, and YouTube.

A key focus of Grace’s role involves developing strategic creative initiatives that blend storytelling with data-driven insights, allowing her to optimize creator collaborations for maximum engagement and ROI. She collaborates closely with cross-functional teams—including Creative Directors, project managers, and client stakeholders—to ensure that each creator’s content aligns with campaign goals and brand messaging. Her strong skills in strategic creative development and social marketing fulfillment help foster innovative content solutions that resonate with target audiences.

Beyond talent acquisition, Grace actively manages the ongoing development of creator relationships, providing mentorship and support to ensure sustained content quality and brand alignment. Her event planning expertise and excellent communication skills facilitate seamless collaboration across teams and with external partners. With her comprehensive understanding of the social media landscape and her passion for storytelling, Grace Wick continues to position UGC Factory as a leader in user-generated content, delivering impactful campaigns that drive brand awareness and consumer engagement.