Glenn Silburn

Glenn Silburn currently serves as the Director at Catalyst Media Group, where he leverages his extensive 27-year expertise in business-to-business partnerships and account management to drive strategic growth for the agency and its clients. In this leadership role, Glenn oversees the development and execution of innovative commercial strategies that enhance brand visibility and market penetration across diverse product categories within the Australian beauty industry. His deep understanding of retail, wholesale, and distributor channels enables him to craft tailored solutions that optimize sales performance and foster long-term partnerships.

Throughout his tenure at Catalyst Media Group, Glenn has led key projects that focus on brand building through integrated content marketing, digital strategy, and social media marketing initiatives. His proven track record includes securing prominent retail placements for global beauty brands such as b.tan, MineTan, b.fresh, Lee Stafford, Yours Only, and GlowDry, demonstrating his expertise in negotiation and new business development. Glenn’s strategic insights have helped these brands expand their footprint across Australia, New Zealand, Southeast Asia, and Europe, ensuring they remain competitive in a dynamic marketplace.

His comprehensive skill set encompasses online publishing, email marketing, and B2B marketing, which he seamlessly integrates into his consultancy work to deliver measurable results. Glenn’s ability to identify market opportunities, develop compelling brand narratives, and build strong stakeholder relationships makes him a trusted advisor for beauty brands seeking to elevate their retail and professional sales performance. As a thought leader in the industry, Glenn continues to innovate and adapt strategies that align with evolving consumer trends and digital landscapes, cementing his reputation as a key driver of success within the beauty sector.