Gisela Saenz
Senior Director of Marketing & Innovation at Avocados From Mexico | Dallas-Fort Worth Metroplex
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Gisela Saenz serves as the Senior Director of Marketing & Innovation at Avocados From Mexico, where she expertly navigates the intersection of creativity and analytics to drive impactful marketing strategies. With a unique approach that she describes as a “technical creative blender,” Gisela leverages her extensive expertise in consumer packaged goods (CPG) to craft compelling narratives that resonate with consumers while delivering measurable results. Her role involves overseeing key projects that enhance brand visibility and consumer engagement, including innovative product launches and go-to-market strategies that capitalize on emerging trends in the avocado industry.
Gisela’s leadership is characterized by her ability to blend art and science, utilizing data-driven insights to inform her marketing decisions. She is adept at managing agency relationships, ensuring that creative campaigns align with brand objectives and effectively communicate the value of avocados to diverse audiences. Her commitment to product innovation is evident in her work on developing new offerings that cater to evolving consumer preferences, while her focus on key performance indicators (KPIs) ensures that each initiative is evaluated for success.
In an industry that thrives on competitive intelligence, Gisela’s strategic mindset allows her to anticipate market shifts and position Avocados From Mexico as a leader in the fresh produce sector. Her passion for problem-solving and her dedication to enhancing the consumer experience make her an invaluable asset to the organization, as she continues to inspire her team and drive growth through innovative marketing solutions.
Senior Director of Marketing & Innovation at Avocados From Mexico in December 2023 to Present
Marketing Director, US, SunChips® Brand at PepsiCo in January 2021 to January 2023
Marketing Director, US, Doritos® Brand at PepsiCo in January 2018 to January 2021
Sr. Marketing Manager, Doritos and Cheetos® Global Snacks Group (GSG) at PepsiCo in January 2015 to January 2018
Sr. Marketing Manager, Immediate Consumption (IC) at PepsiCo in January 2014 to January 2015
Marketing Manager, Cheetos + Tech Platform, Doritos Transformative Innovation at PepsiCo in January 2012 to January 2014
Marketing Manager, South BU Regional Marketing at PepsiCo in January 2011 to January 2012
Assistant Brand Manager - Related Experience at PepsiCo in January 2009 to January 2011
Certified Elementary Bilingual Teacher (Spanish Language Program) at Pasadena Independent School District in January 2003 to January 2007
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Duke University - The Fuqua School of Business, MBA, January 2007 to January 2009
Universidad Argentina de la Empresa, Exchange Student, January 2009
Trinity University, BS, January 1998 to January 2002
Universidad de Sevilla, Exchange Student, January 2001
Mirabeau B. Lamar High School, IB World School, High School Diploma, January 1994 to January 1998
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Multimedia Marketing Campaigns
TV Production
Agency Management
Annual Planning
Consumer Packaged Goods (CPG)
Advertising Campaigns
Commercialization
Data Analysis
Go-to-Market Strategy
Product Launch
Consumer Marketing
Analytical Skills
Proactive Monitoring
Key Performance Indicators
Product Vision
Communication
Brand Strategy
Product Management
Brand Management
Shopper Marketing
Marketing
Competitive Analysis
Consumer Products
Customer Insight
Cross-functional Team Leadership
Marketing Strategy
Marketing Research
Product Innovation
Marketing Management
Management
Brand Development
Product Marketing
Product Development
Strategy
Leadership
Consumer Behaviour
Consumer Insight
Marketing Communications
Strategic Thinking
Positioning
Competitive Intelligence
Strategic Planning
Segmentation
Market Analysis
Market Research
People Management
Spanish
Integrated Marketing
Brand Equity
Global Product Management
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Discover more about Avocados From MexicoWhat is Gisela Saenz email address?
Email Gisela Saenz at [email protected] and [email protected]. This email is the most updated Gisela Saenz's email found in 2026.
How to contact Gisela Saenz?
To contact Gisela Saenz send an email to [email protected] or [email protected]. (updated on January 28, 2024)
What company does Gisela Saenz work for?
Gisela Saenz works for Avocados From Mexico
What is Gisela Saenz's role at Avocados From Mexico?
Gisela Saenz is Senior Director of Marketing & Innovation
What is Gisela Saenz's Phone Number?
Gisela Saenz's phone +44 ** **** *102
What industry does Gisela Saenz work in?
Gisela Saenz works in the Consumer Goods industry.
Gisela Saenz Email Addresses
Gisela Saenz Phone Numbers
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