Gillian Tham

Gillian Tham is a highly accomplished and dynamic retail professional, currently serving as the Territorial Merchandising Manager for SEAIA at Converse, a subsidiary of Nike Inc. In this strategic role, she oversees a substantial $184 million business across a diverse and vibrant region that includes Singapore, Malaysia, Indonesia, Thailand, the Philippines, Australia, New Zealand, and India. Gillian’s expertise spans end-to-end merchandise management, encompassing international buying, planning, negotiation, and strategic allocation to optimize both online and offline retail channels. Her deep understanding of regional consumer preferences allows her to tailor merchandise assortments and pricing strategies that resonate with diverse markets, driving sales growth and brand loyalty.

At Converse, Gillian leads key projects that integrate digital transformation with traditional retail, managing the Partner Marketplace across mono-brand stores, wholesale brick-and-mortar outlets, and digital platforms. Her role involves close collaboration with six licensee partners, ensuring alignment on brand positioning, product assortment, and promotional strategies. She is instrumental in executing omnichannel merchandising strategies that enhance customer experience and maximize revenue streams. Gillian’s proficiency in key account management, fashion buying, and project planning enables her to navigate complex negotiations and develop innovative marketing initiatives. Her leadership in forecasting and inventory planning ensures optimal stock levels, reducing excess while meeting consumer demand. With her extensive background in FMCG and luxury fashion, Gillian brings a versatile perspective to her role, leveraging her skills in pricing strategy, retail management, and strategic planning to elevate Converse’s market presence across the SEAIA region.