Gerard Potin

Gerard Potin currently serves as a Senior Deal Manager at Microsoft Corporation, where he leverages his extensive experience in IT sales, licensing, and strategic negotiations to drive impactful business outcomes. In this role, Gerard is instrumental in managing complex volume licensing agreements and product licensing negotiations with some of the largest accounts in France, including major banks and insurance companies. His deep expertise in enterprise software, SaaS solutions, and cloud computing enables him to craft tailored licensing strategies that align with clients’ digital transformation goals, ensuring both compliance and value optimization.

Gerard’s role involves close collaboration with cross-functional teams—including product groups, legal, and sales management—to develop pricing, discount, and concession strategies that maximize revenue while fostering long-term customer relationships. His bilingual proficiency in French and English allows him to navigate high-stakes negotiations seamlessly across diverse cultural and business environments. Gerard’s strong interpersonal and influencing skills are vital in building trust and credibility with key stakeholders, facilitating strategic partnerships, and nurturing ongoing client engagement.

His background in solution selling and partner management complements his technical and contractual expertise, enabling him to articulate complex licensing concepts clearly and persuasively. Gerard’s ability to align licensing solutions with clients’ business needs, combined with his strategic insight into the IT landscape, positions him as a trusted advisor within Microsoft’s enterprise sales ecosystem. Through his leadership in licensing negotiations and his proactive approach to account management, Gerard continues to contribute significantly to Microsoft’s growth in the French market, reinforcing his reputation as a highly effective and strategic deal maker in the technology industry.