Gerald Broneske

Gerald Broneske currently serves as the Vice President and Head of Global Product Marketing for Automotive at ams OSRAM, where he oversees the strategic direction and market positioning of the company's Automotive LED portfolio. In this role, he is responsible for driving innovation, expanding market share, and ensuring the alignment of product development with emerging industry trends such as electric mobility and autonomous driving. With a high-triple digit million euro turnover, Gerald’s leadership is pivotal in shaping the company's growth trajectory within the highly competitive automotive lighting and semiconductor landscape.

Drawing on over nine years of professional experience spanning consulting, semiconductors, and the automotive industry, Gerald leverages his extensive expertise in business strategy, product marketing, and management consulting to develop comprehensive go-to-market strategies. His background in industrial engineering and business administration, complemented by a PhD in energy economics, enables him to navigate complex energy and sustainability challenges facing the automotive sector. His deep understanding of energy economics and electric mobility positions him as a key driver in integrating energy-efficient lighting solutions and semiconductor innovations into automotive applications.

Gerald’s role involves orchestrating cross-functional teams to accelerate product lifecycle management, optimize business processes, and foster transformation initiatives that enhance operational agility. His strategic focus on innovation and market differentiation supports ams OSRAM’s commitment to delivering cutting-edge LED solutions that meet the evolving demands of the automotive industry, including safety, efficiency, and sustainability. Through his leadership, Gerald continues to shape the future of automotive lighting, leveraging his skills in business strategy, semiconductor technology, and transformation to maintain the company's competitive edge in a rapidly changing industry landscape.