Georg Strauss

Georg Strauss currently serves as Senior Key Account Manager at Tektronix Europe, where he leverages over 25 years of extensive experience in the Test & Measurement industry to drive strategic growth and deepen customer relationships across key segments. In his role, Georg is responsible for managing high-profile accounts within the automotive, telecommunication, and industrial sectors, focusing on delivering tailored solutions that meet the rigorous demands of these industries. His expertise in test and measurement bench instruments, combined with his deep understanding of semiconductor testing and ATE (Automated Test Equipment), positions him as a trusted advisor for clients seeking advanced electronic testing solutions.

At Tektronix, Georg leads complex projects involving the direct sale of high-end test instruments as well as midrange products through a well-established network of channel partners. His proficiency in solution selling and account management enables him to identify customer needs precisely and recommend innovative testing solutions that enhance product development, quality assurance, and compliance processes. His background in RF, wireless, mobile communications, and semiconductor testing allows him to navigate the technical intricacies of modern electronics testing, ensuring clients stay ahead in rapidly evolving markets.

Moreover, Georg’s strategic approach to business development and his ability to foster long-term partnerships have contributed significantly to Tektronix’s growth in Europe. His skills in international sales and channel management, combined with his technical acumen, make him a vital asset in expanding Tektronix’s footprint within the automotive, telecommunication, and industrial segments, where precision testing and reliable measurement are critical for success.