Gelson Bachega
Ecommerce Specialist at Allianz Partners | São Bernardo do Campo, São Paulo, Brazil
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Gelson Bachega serves as an Ecommerce Specialist at Allianz Partners, where he plays a pivotal role in shaping the company's digital marketing strategies and enhancing its online presence. With over seventeen years of extensive experience in marketing and trade marketing, Gelson has honed his expertise in B2B, B2C, B2B2C, and D2C environments, making him a versatile asset to the organization. As the Business Unit leader for Mexico, he is responsible for defining and coordinating strategies that drive growth and optimize customer experiences across multiple digital channels.
In his current role, Gelson is focused on developing innovative ecommerce solutions that align with Allianz Partners' overarching business objectives. He leads key projects that involve market research, stakeholder management, and the establishment of new partnerships to unlock fresh opportunities in the digital landscape. His strong analytical and problem-solving skills enable him to compile and interpret data effectively, providing valuable insights that inform strategic decisions and enhance the user experience (UX) and user interface (UI) design.
Gelson's proficiency in content marketing, programmatic media buying, and budget definition further underscores his capability to navigate the complexities of digital marketing. He is adept at leveraging social media platforms to amplify brand positioning and engage with target audiences, ensuring that Allianz Partners remains competitive in an ever-evolving market. Through his strategic vision and collaborative approach, Gelson continues to drive the success of ecommerce initiatives, positioning Allianz Partners as a leader in the insurance and assistance sectors.
Ecommerce Specialist at Allianz Partners in June 2024 to Present
Marketing Consultant at MM's Marketing Estratégico in November 2014 to June 2024
Brand /Product Development at DuPont in August 2012 to November 2014
Product Development and Visual Merchandising Manager at Grupo Pão de Açúcar in July 2010 to February 2012
Marketing Manager – Product - Carrefour account at Daymon Worldwide in December 2008 to June 2010
Trade Marketing Coordinator at Mondelēz Brasil in January 2007 to January 2008
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FGV - Fundação Getulio Vargas, Postgraduate - MBA, August 2026
International Business School, Postgraduate - Specialization, August 2026
Fuld&Company, Postgraduate - Specialization, August 2026
Universidade Federal de Viçosa, Bachelor's degree, August 2026
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Comércio eletrônico
E commerce
E-commerce SEO
Otimização de e-commerce
Collect and process data
Set up Analytics account
How data is compiled into reports in Analytics
Strategic Marketing Management
Pricing Strategy
Digital Storytelling
Content Marketing
Customer Engagement
Mídias pagas
Gerenciamento de categorias
Vendas e marketing
Cenário competitivo
Lançamento de produtos
Marketing de produtos
Análise de marketing
Compra de mídia programática
Marketing de marca
Communicação estratégica
Métricas de mídias sociais
Teamwork
Problem Solving
Business-to-Business (B2B)
Market Analysis
Trade Marketing
Product Development
Marketing
Marketing Strategy
Market Planning
Retail
Merchandising
Advertising
Marketing Management
Business Planning
Business Strategy
Marketing Communications
Shopper Marketing
Marketing Research
Business Development
Strategy
Competitive Analysis
Analysis
Market Research
Key Account Management
Brand Management
Planning
Data Analysis
Management
Negotiation
Team Leadership
New Business Development
Marketing comercial
Análises de mercado
Planejamento estratégico
Brand Positioning Strategies
Negociação
Customer Value Proposition
Digital Marketing
Google Analytics
Decision-Making
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Discover more about Allianz PartnersWhat is Gelson Bachega email address?
Email Gelson Bachega at [email protected] and [email protected]. This email is the most updated Gelson Bachega's email found in 2026.
What is Gelson Bachega phone number?
Gelson Bachega phone number is 55073999073941.
How to contact Gelson Bachega?
To contact Gelson Bachega send an email to [email protected] or [email protected]. If you want to call Gelson Bachega try calling on 55073999073941. (updated on December 03, 2024)
What company does Gelson Bachega work for?
Gelson Bachega works for Allianz Partners
What is Gelson Bachega's role at Allianz Partners?
Gelson Bachega is Ecommerce Specialist
What industry does Gelson Bachega work in?
Gelson Bachega works in the Insurance industry.
Gelson Bachega Email Addresses
Gelson Bachega Phone Numbers
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