Gee Williams

SNS is a brand founded in 1999 out of the love and curiosity for the culture and life around sneakers, fashion, art, music, and basketball Today SNS works through 4 main pillars: SNS Brand Through SNS Brand we can creatively transform our curiosity for new things, and our passion for heritage into items. A mix between full apparel collections or just that one special thing is being released on a regular cadence. SNS has worked on over 200 collaborative projects with all major footwear brands such as Nike, Jordan Brand, adidas, New Balance, Converse, Reebok, Vans and more. SNS Retail Experience What started as a small store in the back streets of Södermalm back in 1999 has grown to a true retail experience with 7 locations in New York City, Los Angles, Tokyo, London, Paris, Berlin and Stockholm. At SNS Retail you will find the latest sneaker releases such as adidas YEEZY, Nike x Off-White, NikeLab Collections, adidas Consortium. You will also find a curated assortment ranging between streetwear and fashion including brands such as Needles, Thisisneverthat, The North Face, ByBorre. Balanced with classic sneaker silhouettes such as Nike Air Force 1, Nike Air Max 1, Air Jordan 1, Converse All Star, Adidas Stan Smith, all classics from New Balance and much more. SNS Entertainment It was never just about sneakers. SNS has always had a soft spot for good friends, good times and good food. With a bar located under our SNS store in NYC, a restaurant in one of our buildings in Tokyo, and aspiring youth club in the basement of our Berlin store and more upcoming projects, SNS will continue to explore how to dive into areas that has inspired us a lot over the years. SNS Cares Through this foundation, we are able to give back and do better. Better for the community and better for the world. Recent projects include working with JMJ Foundation, Whenweallvote, Charity Drop for Unicef as well as more global initiatives to work more sustainable.