Freddy Cheu

Freddy Cheu currently serves as the Business Development Esports Manager at Riot Games, where he plays a pivotal role in shaping the company's strategic initiatives within the esports ecosystem. Leveraging his extensive background in technology and strategic planning, Freddy is responsible for establishing and nurturing high-impact partnerships between brands, esports operators, and Riot Games across a diverse portfolio of titles, including Legends of Runeterra, VALORANT, and upcoming game titles. His role involves orchestrating end-to-end projects that span industry opportunity assessment, partnership synergy identification, and securing executive buy-in to ensure scalable and sustainable growth.

Freddy’s expertise lies in driving grassroots and professional tournament initiatives that elevate the competitive landscape and foster community engagement. His ability to evaluate industry trends, combined with a deep understanding of esports operations and brand integration, enables him to deliver innovative solutions that align with Riot’s strategic vision. His background in engineering, complemented by an MBA, empowers him to approach complex partnership negotiations with a data-driven mindset, emphasizing value chain optimization and operational excellence.

In addition to his strategic acumen, Freddy’s technical skills in failure analysis, testing, and manufacturing—rooted in his engineering experience—allow him to collaborate effectively with technical teams and ensure the seamless execution of esports events. His proficiency in tools like MATLAB, C, and C++ further enhances his analytical capabilities, enabling him to evaluate performance metrics and optimize partnership outcomes. Overall, Freddy Cheu’s multifaceted expertise and strategic leadership continue to position Riot Games at the forefront of the esports industry, driving impactful collaborations that resonate with players and fans worldwide.