Franck Audonnet

Franck Audonnet currently serves as a Senior Research Manager and Consultant at Freelancer, where he leverages over two decades of expertise to deliver innovative marketing research solutions across the services, banking, and insurance sectors. His role involves designing and executing comprehensive qualitative and quantitative studies that provide actionable insights for clients seeking to optimize their market positioning and customer engagement strategies. Franck’s deep understanding of sociologic and ethnologic assessment tools enhances his ability to uncover nuanced cultural and behavioral patterns, particularly within B2B contexts and international markets.

A key focus of Franck’s work is the automotive and mobility industry, an area where he has accumulated more than 20 years of specialized experience. Over the past four years, he has been actively involved in advancing research initiatives for major automotive players such as Renault Group, Stellantis, Volkswagen AG, and Seat SA. These collaborations have enabled him to stay at the forefront of the rapidly evolving automotive and new mobility markets, providing strategic insights into consumer preferences, brand perception, and emerging mobility trends.

In addition to his industry expertise, Franck maintains strong partnerships with renowned French research institutes, contributing to the development of cutting-edge methodologies in copy testing, competitive intelligence, and questionnaire design. His proficiency in international research, combined with his skills in analyzing clientèle and capital de marque, positions him as a trusted advisor for companies navigating the complexities of global markets. Passionate about comparative cultural approaches, Franck continually seeks to refine his expertise, ensuring his research remains relevant and impactful in today’s fast-paced, innovative landscape.