Floris Daamen

Floris Daamen currently serves as the Head of Marketing at B&C International, where he plays a pivotal role in shaping the company's strategic marketing initiatives across the European market. In this capacity, Floris leads a dynamic team responsible for developing innovative marketing strategies that not only strengthen brand positioning but also enhance the overall in-store experience for consumers. His expertise spans trade marketing, market intelligence, and the integration of online tools to create cohesive, data-driven campaigns that resonate with diverse customer segments.

Under Floris’s leadership, B&C International has successfully launched several key projects aimed at expanding market share and elevating brand visibility. These initiatives include the development of private label strategies tailored to regional preferences, leveraging customer insights and competitive intelligence to identify growth opportunities. Floris’s deep understanding of category management and marketing communications ensures that every campaign aligns with broader business objectives while maintaining a focus on innovation and customer engagement.

His proficiency in market research and business strategy enables him to anticipate industry trends and adapt marketing efforts accordingly, fostering a culture of continuous improvement. Floris’s collaborative approach, working closely with cross-disciplinary teams, ensures seamless execution of marketing innovations that drive measurable results. With a passion for growth and a keen eye for market dynamics, Floris Daamen continues to position B&C International as a leader in the competitive landscape, delivering impactful solutions that meet evolving consumer needs and strengthen the company's market presence.