Florian Root

Florian Root currently serves as Business Director and a key member of the leadership team at Dentsu Lab EMEA, where he plays a pivotal role in shaping the region’s innovative business strategy. His primary focus is on the strategic rollout of Dentsu Lab’s pioneering offerings across Europe, Middle East, and Africa, ensuring that the Lab’s unique intersection of Design, Technology, and Humanity translates into impactful solutions for clients and society alike. Florian’s expertise lies in business building, client relations, and business process improvement, enabling him to lead cross-functional teams through complex program management initiatives that foster innovation and growth.

At Dentsu Lab, Florian is instrumental in developing new business opportunities, leveraging his deep understanding of strategic account growth and account direction to expand the Lab’s footprint across diverse markets. His background includes leadership roles at renowned creative agencies such as Jam3, 72andSunny, and Your Majesty Co., where he honed his skills in brand innovation, creative development, and client engagement. Prior to Dentsu, Florian led Business & Innovation endeavors for Experience.Monks in both EMEA and APAC, further enriching his global perspective on integrating emerging technologies with human-centered design.

Florian’s approach combines strategic vision with hands-on execution, fostering a culture of continuous innovation within the Lab. His expertise in program management and team leadership ensures that Dentsu Lab’s initiatives are not only creatively groundbreaking but also commercially viable, delivering measurable value for clients. As Dentsu Lab expands globally, Florian’s leadership is vital in establishing the Lab as a thought leader at the intersection of design, technology, and societal impact, driving forward-thinking solutions that push the boundaries of what’s possible in the industry.