Flo Sievers
Senior Director Marketing EMEA at Saucony | Munich, Bavaria, Germany
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Flo Sievers, as the Senior Director of Marketing for EMEA at Saucony, brings a wealth of expertise in developing and executing innovative, consumer-centric marketing strategies that resonate across diverse markets. In her current role, Flo oversees the entire spectrum of EMEA marketing activities, including brand positioning, digital campaigns, E-Commerce initiatives, and go-to-market (GTM) processes. Her strategic leadership ensures that Saucony’s brand message remains authentic and compelling, fostering strong emotional connections with consumers who share a passion for sports and healthy lifestyles.
A key focus for Flo is leveraging her deep understanding of the sports and healthcare sectors to craft integrated marketing plans that drive brand awareness, engagement, and revenue growth. She provides clear guidance and alignment to third-party partners and owned markets, ensuring that global brand strategies are effectively localized without losing their core identity. Her expertise in product marketing and social media enables her to harness digital channels for maximum impact, creating compelling storytelling that elevates Saucony’s presence in the competitive EMEA landscape.
Flo’s long-term international experience, combined with her empathetic leadership style, empowers her teams and partners to innovate and adapt in a dynamic environment. Her analytical skills and consumer-first mindset allow her to identify emerging trends and optimize marketing initiatives for measurable results. With a passion for sports and healthcare, Flo continuously seeks creative solutions that enhance brand loyalty and market share, positioning Saucony as a leading lifestyle and performance brand across the region.
Senior Director Marketing EMEA at Saucony in December 2023 to Present
Director Marketing EMEA Saucony Performance at Saucony in February 2022 to January 2024
Marketing Manager Germany & Austria Saucony Performance & Lifestyle at Saucony in December 2018 to June 2022
Sales Lifestyle Manager & Key Accounts Germany & Austria Saucony Originals at Saucony in August 2017 to December 2018
Sales Representative Germany, Austria & Poland Saucony Originals at Saucony in January 2015 to July 2017
Technical Representative North Germany & Poland Saucony at Saucony in January 2013 to December 2014
Personal Trainer at Sportinsel Stuttgart in April 2012 to December 2012
Marketing Project Manager Germany, Austria & Denmark at Scott Sports SA in August 2011 to March 2012
Intern Marketing / Event-Management at Scott Sports SA in April 2011 to July 2011
Student Brand Ambassador at Scott Sports SA in August 2009 to March 2011
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University of Stuttgart, Bachelor's Degree, August 2026
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Direktvertrieb
Marketingstrategie
Leadership
Marketing
Project Management
Social Media
Product Marketing
Motivation
Discipline
Creativity
Flexibility
Sneaker
Lifestyle
Modefotografie
Social Media Marketing
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Discover more about SauconyWhat is Flo Sievers email address?
Email Flo Sievers at [email protected], [email protected] and [email protected]. This email is the most updated Flo Sievers's email found in 2026.
How to contact Flo Sievers?
To contact Flo Sievers send an email to [email protected], [email protected] or [email protected]. (updated on January 17, 2025)
What company does Flo Sievers work for?
Flo Sievers works for Saucony
What is Flo Sievers's role at Saucony?
Flo Sievers is Senior Director Marketing EMEA
What is Flo Sievers's Phone Number?
Flo Sievers's phone (**) *** *** 415
What industry does Flo Sievers work in?
Flo Sievers works in the Sporting Goods industry.
Flo Sievers Email Addresses
Flo Sievers Phone Numbers
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