Firdaus Mulya

Firdaus Mulya, as Senior Manager of the Sharia Business Strategic & Development Department at BNI Life, plays a pivotal role in shaping the company's growth trajectory within the Islamic insurance sector. His current responsibilities encompass developing and executing innovative business strategies that align with Sharia principles, ensuring sustainable expansion across bancassurance, corporate, and credit life channels. Firdaus’s expertise in business development is instrumental in identifying new market opportunities, forging strategic partnerships, and preparing BNI Life for its upcoming Sharia spin-off, positioning the company as a leader in Islamic insurance solutions.

In his role, Firdaus oversees key projects such as the design and implementation of marketing programs tailored to Sharia-compliant products, process optimization of PKS (Product Agreement) workflows, and sales promotion initiatives that drive agent engagement and customer acquisition. His deep understanding of sales management, combined with skills in data analytics and market research, enables him to analyze sales performance effectively, refine agent compensation schemes, and enhance overall sales effectiveness.

Concurrently, Firdaus manages the Sharia Business Support functions, including agent licensing, administration, and after-sales services, ensuring seamless operational support for the sales force. His strategic focus on continuous improvement and innovative sales promotion techniques fosters a high-performance sales culture. With his comprehensive expertise in new business development, market research, and sales management, Firdaus Mulya is a driving force behind BNI Life’s success in expanding its Sharia insurance offerings, reinforcing the company's commitment to providing ethical and compliant financial solutions to its customers.