Fides Kasman

Fides Kasman currently serves as the Director of Market Development at Bostik Philippines, where she plays a pivotal role in shaping the company's strategic growth and brand positioning within the highly competitive chemicals industry. With her extensive experience in marketing management and market planning, Fides leads initiatives that drive brand awareness and strengthen Bostik’s presence across construction and personal solutions segments. Her expertise in trade marketing and key account management enables her to forge strong relationships with distributors, contractors, and retail partners, ensuring Bostik’s innovative products reach the right markets effectively.

In her current role, Fides is spearheading key projects focused on product development and market expansion, leveraging her skills in product marketing and strategic planning to identify emerging opportunities in the construction and FMCG sectors. She is actively involved in seeking out new product lines that align with market trends and customer needs, ensuring Bostik remains at the forefront of industry innovation. Her leadership in brand management and marketing strategy has been instrumental in building a cohesive brand identity that resonates with target audiences and enhances customer loyalty.

Fides’s comprehensive understanding of market dynamics and her ability to develop tailored marketing strategies have contributed significantly to Bostik’s growth trajectory. Her focus on market development, combined with her strong sales acumen, positions her as a key driver in expanding Bostik’s footprint in the Philippines and beyond. Her dedication to fostering sustainable business relationships and her proactive approach to market research and product positioning continue to elevate Bostik’s reputation as a trusted leader in adhesives and sealants solutions.