Evgeniya Zelenko

Evgeniya Zelenko, currently serving as the Lead Product Marketing Manager at Stepico, exemplifies a passionate and innovative approach to marketing within the gaming and digital entertainment industry. Her role involves spearheading go-to-market (GTM) strategies, driving product positioning, and optimizing user acquisition (UA) and retention strategies to ensure the successful launch and sustained growth of Stepico’s portfolio. With a deep expertise in market analysis and digital marketing, Evgeniya leverages her analytical skills to craft data-driven campaigns that resonate with target audiences and maximize return on marketing investment (ROMI).

At Stepico, Evgeniya has been instrumental in developing comprehensive product marketing frameworks, including resource allocation and creative marketing initiatives that align with the company's strategic goals. Her leadership in launching new products involves meticulous market research, competitive analysis, and innovative campaign execution, ensuring each product achieves strong market fit. She has also led cross-functional teams to implement new processes within the R&D department, fostering a culture of continuous testing and iteration—culminating in the successful publication of two highly engaging games.

Her previous experience with brands like i-Store and DELTA SPORT highlights her ability to orchestrate large-scale digital campaigns, establish new brand strategies for B2B markets, and organize major industry events that boost brand visibility. Evgeniya’s expertise in resource allocation, combined with her creative marketing acumen, positions her as a strategic leader capable of driving product growth through targeted launch strategies and market analysis. Her passion for marketing and her proven track record of delivering measurable results make her a valuable asset to Stepico’s ongoing success in the competitive gaming landscape.