Evgenia Oreva

Evgenia Or'eva currently serves as the Director of the Shop at COMFY, a leading player in the consumer electronics retail industry. In this role, she leverages her extensive experience in retail sales management to drive strategic initiatives that enhance the customer experience and optimize sales performance across the company's retail network. Evgenia's expertise in building scalable processes and implementing process automation has been instrumental in streamlining operations, reducing manual efforts, and ensuring consistent service quality across all stores. Her hands-on approach to supporting retail teams addresses various operational challenges, fostering a collaborative environment that emphasizes people as a core value.

At COMFY, Evgenia has led key projects focused on developing a unified sales support structure and implementing advanced reporting systems, which provide real-time insights into sales trends and customer preferences. Her proficiency in Agile project management methodologies, including Kanban and Confluence, allows her to effectively manage cross-functional teams, mitigate risks, and adapt swiftly to market changes. Her skills in team building and risk management have contributed to a cohesive, motivated workforce capable of achieving ambitious sales targets.

Evgenia’s leadership not only enhances operational efficiency but also cultivates a customer-centric culture that aligns with the company's growth objectives. Her strategic vision and dedication to continuous improvement position her as a vital asset in navigating the dynamic landscape of consumer electronics retail, ensuring COMFY remains competitive and innovative in a rapidly evolving industry.