Eva Massara

Eva Massara currently serves as the Director of Organization Development and Effectiveness at PSP Investments, where she plays a pivotal role in shaping the firm’s strategic approach to workforce transformation and organizational agility. Leveraging over 15 years of experience in human resources, Eva specializes in integrating people analytics and talent insights to drive data-informed decision-making across the organization. Her expertise in workforce planning and future of work initiatives enables PSP Investments to proactively adapt to evolving industry trends and maintain a competitive edge in the asset management sector.

In her current role, Eva leads cross-functional collaborations to design and implement innovative organizational development strategies that enhance employee engagement, leadership effectiveness, and operational performance. She is deeply involved in deploying advanced people analytics and talent intelligence tools to identify skill gaps, optimize talent management processes, and support succession planning. Her focus on storytelling and data visualization helps communicate complex insights to executive stakeholders, fostering a culture of continuous improvement and strategic agility.

Eva’s background in CRM, project management, and HR business partnering complements her ability to align human capital strategies with broader organizational goals. Her work in workforce planning and deferred compensation further underscores her commitment to fostering a high-performance culture that attracts, develops, and retains top talent. With her comprehensive understanding of organizational performance and human resources, Eva Massara is instrumental in preparing PSP Investments for the future of work, ensuring the firm remains resilient and innovative in a rapidly changing industry landscape.