Eva Barletnarich
Head of Marketing & Insights EMEA at McCormick & Company | Avignon, Provence-Alpes-Côte d'Azur, France
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Eva Barlet-Narich currently serves as the Head of Marketing & Insights for McCormick & Company in the EMEA region, where she plays a pivotal role in shaping the company's strategic direction through consumer-centric insights and innovative marketing initiatives. In her leadership position, Eva oversees a diverse team of 12 talented professionals across five countries—UK, France, Italy, South Africa, and Dubai—fostering a collaborative environment that drives excellence in execution and delivers impactful results. Her expertise spans marketing management, customer insights, product development, and brand strategy, enabling her to align consumer needs with business objectives effectively.
One of Eva’s key responsibilities is leading the insights strategy for McCormick Flavour Solutions EMEA, where she leverages advanced market research, consumer segmentation, and trend analysis to inform new product development (NPD) pipelines and optimize existing offerings. Her team conducts comprehensive studies in customer behavior, flavor preferences, and emerging culinary trends, translating these insights into actionable recommendations that support sustainable growth and innovation across multiple markets and categories. Eva’s strategic approach ensures that McCormick remains at the forefront of the flavor industry, delivering tailored solutions that resonate with local tastes while maintaining global brand consistency.
Her expertise in marketing management and client analysis enables her to develop targeted campaigns and go-to-market strategies that enhance brand positioning and customer engagement. With a keen focus on planning and market strategy, Eva continuously seeks opportunities to refine insights methodologies, foster cross-market collaboration, and drive data-driven decision-making. Her leadership not only supports the company’s growth objectives but also cultivates a high-performing team capable of navigating the dynamic landscape of the flavor and food industry.
Head of Marketing & Insights EMEA at McCormick & Company in September 2020 to Present
Marketing Manager FOODSERVICE / OUT-OF-HOME - Continental Europe at McCormick & Company in June 2018 to August 2020
Category Manager Vahiné at McCormick & Company in May 2015 to May 2018
Senior Product Manager Ducros at McCormick & Company in March 2014 to April 2015
Product Manager Vahiné at McCormick & Company in June 2010 to February 2014
Assistant Brand Manager SNUGGLE / CAJOLINE / COMFORT - Fabric Conditioners at Unilever in July 2009 to June 2010
MAILLE Assistant Brand Development Manager at Unilever in January 2009 to June 2009
J&J Assistant Brand Manager at Johnson & Johnson in July 2007 to June 2008
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KEDGE Business School, Master, August 2026
Scyfco Formation Continue, Team management and driving collective efficiency, August 2026
LEAD Network Europe, Inclusive Leadership Programme, August 2026
Companieros, August 2026
Korn Ferry, August 2026
Lund University, Master in Marketing, August 2026
Lycée La Merci, Bac+2, August 2026
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FMCG
Brand Management
Marketing Management
Customer Insight
Marketing Strategy
Trade Marketing
Market Research
Product Development
Marketing Research
Consumer Products
Planification de marché
Stratégie marketing
Gestion de la marque
Management marketing
Étude de marché
Recherche en marketing
Analyse clientèle
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Discover more about McCormick & CompanyWhat is Eva Barlet-narich email address?
Email Eva Barlet-narich at [email protected] and [email protected]. This email is the most updated Eva Barlet-narich's email found in 2026.
How to contact Eva Barlet-narich?
To contact Eva Barlet-narich send an email to [email protected] or [email protected]. (updated on February 24, 2025)
What company does Eva Barletnarich work for?
Eva Barletnarich works for McCormick & Company
What is Eva Barletnarich's role at McCormick & Company?
Eva Barletnarich is Head of Marketing & Insights EMEA
What is Eva Barletnarich's Phone Number?
Eva Barletnarich's phone (**) *** *** 107
What industry does Eva Barletnarich work in?
Eva Barletnarich works in the Food Production industry.
Eva Barletnarich Email Addresses
Eva Barletnarich Phone Numbers
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