Estera Trojanowska

Estera Trojanowska currently serves as a Social Media Specialist at The Software House, where she plays a pivotal role in shaping and executing the company's digital presence. With her extensive background in social media and marketing since 2017, Estera brings a wealth of experience from creative agencies, e-commerce marketing, and the event industry, enabling her to craft innovative strategies tailored to diverse audiences. At The Software House, she is responsible for managing and optimizing the company’s social media channels, including Facebook, Instagram, LinkedIn, and YouTube. Her approach involves meticulous planning of content schedules aligned with current company events, product launches, and team achievements, ensuring a consistent and engaging brand voice across platforms.

Estera’s expertise extends to developing comprehensive social media strategies and audience personas, which serve as the foundation for her quarterly goals and campaigns. She excels in creating compelling content that resonates with target demographics, leveraging her skills in copywriting, visual storytelling, and data-driven insights. Additionally, she manages employer branding initiatives and recruitment campaigns in close collaboration with the HR team, helping to attract top talent and strengthen the company's employer value proposition.

Her proficiency in tools such as Facebook Ads, LinkedIn Ads, and Adobe XD allows her to execute targeted marketing activities and measure campaign performance effectively through detailed reporting. Estera’s deep understanding of brand awareness, B2B marketing, and customer relationship building positions her as a key contributor to The Software House’s digital growth. Her strategic mindset and hands-on experience in social media management make her an invaluable asset in elevating the company’s online visibility and engagement.